• Generate Ideas

    Discover Breakthrough Innovations

    Tap into the Betterific Network of creatives to generate ideas quickly and fill your innovation pipeline.

    Discover Breakthrough Innovations
  • Your best ideas are waiting for you

    Outside your boardroom

    Come step outside the four walls of your organization and into the mindset of the consumer.

  • Customer-Centered Design means

    Involving your customers at the outset

    Great products are built when you work with your customers to create concepts they want.

    Involving your customers at the outset

This is the heart and soul of the Betterific platform.  We give you the opportunity to connect with our memberbase of creatives to generate new ideas for your product, marketing, or services pipeline.

If you’re looking to create products and experiences that consumers want, this is your chance.  Betterific’s open crowdsourcing community offers the opportunity to crowdsource and co-create with a dedicated group of passionate ideators and innovators.  It’s a great way to work hand-in-hand with consumers to build and iterate with them and a way to generate thought starters and blue sky innovation.  When you reach out to people out of your organization, they are able to contribute freely, without the baggage of internal politics and the weight of why ideas can’t happen.

We’ve worked with countless consumer brands – Target, Toyota, Coca-Cola, Entenmann’s ConAgra… – who have tapped into our audience to unearth hundreds product-ready, actionable ideas.  From idea generation, to idea validation, our community can help you think up, and curate ideas.

To see the community in action, head on over to our consumer site: Betterific

Scroll down, or Click here to see our Case study with Target, where they launched 7 products based on ideas generated and validated on within the Betterific Community.

Innovation Challenge Options

From Open to Closed, choose the best option for you business

Open Innovation

Open Innovation

Open Innovation challenges generate the most ideas and allow the Betterific network to dig deeper into the brand. The brand behind the challenge is revealed and all members are invited.

Anonymous Innovation

Anonymous Innovation

Anonymous Innovation challenges are open to the entire community, but the brand is hidden. For companies who want a bit of anonymity, but want to benefit from the entire network, this is your best option.

Closed Innovation

Closed Innovation

Closed innovation is open to invited participants only and the brand name is not revealed, which offers the most confidential way to generate new ideas.

Don't take our word for it

Kathee Tesija

Kathee Tesija

Chief Merchandising Officer / Target

We partnered with Betterific, an open crowd sourcing community focused on innovation to help us think of innovative products that could make life in a first apartment or dorm room even better…Betterific is part of Target’s larger guest-to-guest initiative, working to connect guests to Target in meaningful ways.
-Corporate Earnings Call

Don Scheibenreif et al, Gartner

Cool Vendors in Consumer Goods 2015 / Gartner

Betterific identified as a "cool vendor" by Gartner.

Richard Ahern

Richard Ahern

VP Marketing and Product Development / Sterilite

In searching for our next breakthrough idea, we turned to the Betterific community to help us generate out of the box ideas. It far exceeded expectations. High-impact and low-touch; there’s not a better way to get fresh new ideas and inspire your team to think differently.

Harrison Weber

The Next Web

Betterific has the potential to disrupt bland, corporate suggestion boxes everywhere.

Emi Kolawole

Emi Kolawole

The Washington Post

‘Wouldn’t it be better if … ’ there was a better suggestion box? Enter Betterific.

Matt Nelson

Matt Nelson

Innovator / Hyundai

What impressed me most was the responsiveness of members and their ability to generate innovative ideas that were actionable, with little more than a three sentence introduction/brief.