Betterific’s concept refinement and validation tool was born out of a client need: How do we begin to evaluate the hundreds of quality ideas that have been generated? How do we continue along the co-creation funnel, and get valuable qualitative and quantitative feedback in a lightweight, instantaneous way? And with that, the “Iterative Concept Refinement Tool” was built.
Why? It is an opportunity to reconnect with customers and get feedback before you go to market. Learn the Why behind the What.
How? We open the room for a short amount of time, to allow quick, iterative feedback. We require participants to cast their vote before participating in the comment section, to insure we record their unbiased preferences. We then invite them to participate in the conversation – why did you prefer one over the other? How would you make that specific concept better? It takes the most important aspects of quantitative feedback and merges it with qualitative feedback to get a full picture.
Turn your concept testing on its head, by making it more collaborative, social, and engaging.
A Sneak Peak of our Iterative Concept Testing Tool
Don't take our word for it...
Kathee TesijaChief Merchandising Officer / Target
We partnered with Betterific, an open crowd sourcing community focused on innovation to help us think of innovative products that could make life in a first apartment or dorm room even better…Betterific is part of Target’s larger guest-to-guest initiative, working to connect guests to Target in meaningful ways.
-Corporate Earnings Call
Don Scheibenreif et al, GartnerCool Vendors in Consumer Goods 2015 / Gartner
Betterific identified as a "cool vendor" by Gartner.
Richard AhernVP Marketing and Product Development / Sterilite
In searching for our next breakthrough idea, we turned to the Betterific community to help us generate out of the box ideas. It far exceeded expectations. High-impact and low-touch; there’s not a better way to get fresh new ideas and inspire your team to think differently.
Harrison WeberThe Next Web
Betterific has the potential to disrupt bland, corporate suggestion boxes everywhere.
Emi KolawoleThe Washington Post
‘Wouldn’t it be better if … ’ there was a better suggestion box? Enter Betterific.
Matt NelsonInnovator / Hyundai
What impressed me most was the responsiveness of members and their ability to generate innovative ideas that were actionable, with little more than a three sentence introduction/brief.
Partners in Innovation
Get in touch with us
CONNECT WITH US
Let’s work together! We’d love to share with you how we’re bringing innovation to brands. Please shoot us a note and we’d love to share with you some of our work.
1875 Connecticut Ave, NW
Washington, DC 20009