Meet our team

Our founding team has built Betterific from the ground up. We're proud of our product, history and growth. We're proud of the way we serve our clients. Please don't hesitate to get in touch to learn more about our story, and how we can bring innovation to you.

Closed Innovation

Closed innovation is open to invited participants only and the brand name is not revealed, which offers the most confidential way to generate new ideas.

Anonymous Innovation

Anonymous Innovation challenges are open to the entire community, but the brand is hidden. For companies who want a bit of anonymity, but want to benefit from the entire network, this is your best option.

Open Innovation

Open Innovation challenges generate the most ideas and allow the Betterific network to dig deeper into the brand. The brand behind the challenge is revealed and all members are invited.

Customer-Centric Ideation

The Betterific memberbase is comprised of 20,000 creative consumers. They are on the Betterific platform for one purpose - to ideate and refine concepts with brands.

Fill your innovation pipeline

Each innovation competition generates at least 75 ideas. No matter the focus area - marketing, product, services - our community can generate creative, unique ideas

Quality Ideas

15% of all ideas submitted are considered "actionable and innovative" by the project owner.

Discover the next great innovative idea

Your next great idea will come from outside your company. By involving your customers, you'll get a brand new perspective and great things will happen.

Refine Concepts

Take ideas your team has developed, or that you generate in the community, and vet them with our crowd of creatives. Learn what your customers like, what they don't like, and how to improve the concepts.

Build products your customers want

Co-creation is the process of working with your customers to create products. Betterific's two main products allow you to generate and then refine ideas with our community.

Blue Sky Innovation...Meet focused ideation

We work with you to craft the perfect challenge. What are your product development and innovation efforts? We'll strike the right balance of letting the crowd run wild, while keeping them focused on the prize.

Just a Reminder

Some of the exceptional services we provide

Discover the next great innovative idea

Discover the next great innovative idea

Your next great idea will come from outside your company. By involving your customers, you'll get a brand new perspective and great things will happen.

Refine Concepts

Refine Concepts

Take ideas your team has developed, or that you generate in the community, and vet them with our crowd of creatives. Learn what your customers like, what they don't like, and how to improve the concepts.

Build products your customers want

Build products your customers want

Co-creation is the process of working with your customers to create products. Betterific's two main products allow you to generate and then refine ideas with our community.

Blue Sky Innovation...Meet focused ideation

Blue Sky Innovation...Meet focused ideation

We work with you to craft the perfect challenge. What are your product development and innovation efforts? We'll strike the right balance of letting the crowd run wild, while keeping them focused on the prize.