We are Betterific

Betterific is an innovation platform that connects brands with consumers to brainstorm and refine product and marketing ideas.  We work with product developers, customer insights, marketing, and innovation professionals to unearth the ideas your customers want. Join us and our crowd of 20,000 creatives!

What Others Have to Say....

Kathee Tesija

Kathee Tesija

Chief Merchandising Officer / Target

We partnered with Betterific, an open crowd sourcing community focused on innovation to help us think of innovative products that could make life in a first apartment or dorm room even better…Betterific is part of Target’s larger guest-to-guest initiative, working to connect guests to Target in meaningful ways.
-Corporate Earnings Call

Don Scheibenreif et al, Gartner

Cool Vendors in Consumer Goods 2015 / Gartner

Betterific identified as a "cool vendor" by Gartner.

Richard Ahern

Richard Ahern

VP Marketing and Product Development / Sterilite

In searching for our next breakthrough idea, we turned to the Betterific community to help us generate out of the box ideas. It far exceeded expectations. High-impact and low-touch; there’s not a better way to get fresh new ideas and inspire your team to think differently.

Harrison Weber

The Next Web

Betterific has the potential to disrupt bland, corporate suggestion boxes everywhere.

Emi Kolawole

Emi Kolawole

The Washington Post

‘Wouldn’t it be better if … ’ there was a better suggestion box? Enter Betterific.

Matt Nelson

Matt Nelson

Innovator / Hyundai

What impressed me most was the responsiveness of members and their ability to generate innovative ideas that were actionable, with little more than a three sentence introduction/brief.

How Does Betterific Work?

Let us bring innovation to you

Discover the next great innovative idea

Discover the next great innovative idea

Your next great idea will come from outside your company. By involving your customers, you'll get a brand new perspective and great things will happen.

Refine Concepts

Refine Concepts

Take ideas your team has developed, or that you generate in the community, and vet them with our crowd of creatives. Learn what your customers like, what they don't like, and how to improve the concepts.

Build products your customers want

Build products your customers want

Co-creation is the process of working with your customers to create products. Betterific's two main products allow you to generate and then refine ideas with our community.

Blue Sky Innovation...Meet focused ideation

Blue Sky Innovation...Meet focused ideation

We work with you to craft the perfect challenge. What are your product development and innovation efforts? We'll strike the right balance of letting the crowd run wild, while keeping them focused on the prize.

Some of our Partners in Innovation

Why Betterific?!

Check out some of our metrics

Customer-Centric Ideation

Customer-Centric Ideation

The Betterific memberbase is comprised of 20,000 creative consumers. They are on the Betterific platform for one purpose - to ideate and refine concepts with brands.

Fill your innovation pipeline

Fill your innovation pipeline

Each innovation competition generates at least 75 ideas. No matter the focus area - marketing, product, services - our community can generate creative, unique ideas

Quality Ideas

Quality Ideas

15% of all ideas submitted are considered "actionable and innovative" by the project owner.

Get in touch with us.

CONNECT WITH US

Let’s work together! We’d love to share with you how we’re bringing innovation to brands. Please shoot us a note and we’d love to share with you some of our work.

(202) 670-9283

1875 Connecticut Ave, NW

10th Floor

Washington, DC 20009

Email: innovation@betterific.com

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